Result Driven Marketing
— How It Can Impact Your Businesses
I the long lost past, when The Facebook pixel was almost something magical that allowed you to monitor conversions from your ads on Facebook and build targeted audiences.
The impact of the iOS 14 update on data-driven marketing and the need for businesses to adopt to another strategy - for example a result-driven marketing in its place.
So.. they kinda killed the magic…
My suggested solution is RDM - Result-driven marketing - a way to combine storytelling, data and user experience.
Result-driven marketing is a strategy focused on meeting specific business objectives. It's the process of using marketing strategies and tactics to reach a desired result, like increased sales, higher customer retention, or improved customer satisfaction.
As we use the platforms own conversions we are in that way not dependent on the tracking on what happens on other platforms and as such we can in some ways control the narrativ.
- Story-driven approach
- get best results