Navigating the Modern Buyer's Journey
Enhancing B2B marketing and sales, navigating the Modern Buyer's journey with LinkedIn and ai. My name is Hallgeir Hallgeir. I'm a LinkedIn certified marketing expert. I'm the Chief Revenue Officer at Make More and this is my AdWorld talks.
Today we're diving into how to enhance your B2B marketing and sales, navigating the modern buyer's journey with LinkedIn and ai. It is safe to say that maze has evolved into labyrinth.
Empowering Leadership in a LinkedIn Strategy
Today we’re diving into the messy, unpredictable, but incredibly exciting world of B2B marketing. The buyer’s journey is no longer a neat funnel—it’s a labyrinth full of side quests, hidden doors, and the occasional Minotaur. Buyers don’t pick up cold calls, email blasts go straight to spam, and by the time your sales rep gets a meeting, the prospect has already done months of research.
That’s why LinkedIn has become the single most powerful arena for influence in B2B. It’s not about shouting louder—it’s about listening smarter, sharing thought leadership that actually moves minds, and turning your people into the face of your brand.
How did we use the tools availible to do just that?
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